While I was on Amazon the other day, I came across a book review that got me thinking.
The review was titled “same old, same old.”
Here’s an extract:
“There is very little (perhaps nothing, actually) that is new in this book. There’s nothing revolutionary here and I would suggest checking this out of your library rather than purchasing it, as it’s not the diet book you’ll want or need on your shelf long term.”
A couple of other reviews made a very similar point:
“This book offers nothing new.”
“There was nothing in this book that a normal dieter wouldn’t know.”
It made me wonder…
If the people writing these reviews already know how to lose fat, why did they buy another diet book?
What are they expecting to find?
Why do they need something new when what they have already will do the job just fine?
In the fitness industry, new ideas are often considered superior to those that came before.
Not because they are actually better, but simply because they’re new.
Originality seems to take precedence over effectiveness.
Old solutions, no matter how well they might work, are perceived as less valuable because we already know about them.
Truth is, much of what passes for “new and revolutionary” in the nutrition and exercise arena is either not new at all or extremely controversial and highly speculative.
Exposed to the scrutiny of research, much of it will turn out to be wrong.
Learning more and educating yourself about a certain subject can help you achieve your goals.
But it is possible to go too far and become an information junkie, addicted to the process of accumulating information.
Information junkies are at their happiest when they buy something new… it gives them a rush of excitement… which lasts all of about 5 minutes.
Within days (sometimes even hours) they are on to the next bright, shiny object, worried that they’re missing out on some amazing “secret” breakthrough that has never previously been revealed.
From entrepreneur James Clear:
“Progress often hides behind boring solutions and underused insights.
“You don’t need more information.
“You just need to do more of what already works.”
Knowledge is not power.
It’s what you do with that knowledge that counts.
All the information in the world is useless if you do nothing with it.
SEE ALSO: THE FLAT BELLY CHEAT SHEET
If you want less flab and more muscle when you look down at your abs (or where they should be), check out The Flat Belly Cheat Sheet.
It's a “cut the waffle and just tell me what to do” PDF, written in plain English, that tells you exactly how to get rid of belly fat. To download a free copy please click or tap here.
ABOUT CHRISTIAN FINNChristian Finn holds a master's degree with distinction in exercise science, is a former personal trainer and has been featured on BBC TV and radio, as well as in Men's Health, Men's Fitness, Fit Pro, Zest, and Perfect Body magazine.